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The Media Rating Council (MRC) and the China Media Assessment Council (CMAC) have set out their joint agenda for validating digital audience measurement in China.Read More
In the US, Market Strategies International-Morpace Co-CEO Duncan Lawrence has moved to the role of Strategic Advisor, to focus on developing new products and solutions for clients in the automotive sector. Melissa Sauter, who shared the Co-CEO title, has been named Chief Executive Officer.Read More
San Francisco-based data integration platform Improvado has raised $8m in a 'super seed' funding round, which it will use to support both continued product development and its go-to-market expansion.Read More
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