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In the UK, former Kantar MD Barry Lemmon has opened a shopper insights company called First Purchase Research, which will offer a Byron Sharp-influenced concept called 'Purchase Outcomes' to change the way brands target shoppers.Read More
In Australia, M&C Saatchi Group's customer experience arm LIDA has launched a data consultancy called Magic Beans, combining data science with marketing experience. The new division is led by Head of Data & Customer Experience, Lucy Acheson.Read More
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