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Today's News Headlines...

TOP STORIES

20/7/18
Article Headline
Posted: 20/7/18

Publicis Health has announced the acquisition of analytics-driven marketing agency Payer Sciences, which helps clients in the sector extract deeper insights into payer behavior. Terms of the deal were not disclosed.

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Article Headline
Posted: 20/7/18

In the US, former Gartner and Vice Media execs Ben Zeidler and Gunny Scarfo have launched an agency called Nonfiction Research, which will measure the 'intimate details' of consumers' lives and buying decisions.

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Article Headline
Posted: 20/7/18

In the US, enterprise software developer Workday has acquired Sories.bi, which specializes in 'augmented analytics'; an approach that uses machine learning and AI to automate analysis and deliver insights into what's happening in a business. Terms of the deal were not disclosed.

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Article Headline
Posted: 20/7/18

US full-service agency de Novo Marketing has acquired Iowa-based Annex Analytics, whose data and business intelligence capabilities will be added to its own portfolio of marketing and advertising services. Terms of the deal were not disclosed.

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Also in today's news...

Article Heading

Schlesinger Promotes for Texas Leadership Role

Posted: 20/7/18

Data collection and research services provider Schlesinger Group has promoted John Simon to the role of Director, Client Solutions, following the retirement of Nancy Ashmore, who has led the firm's Texas market for the past fifteen years. More

Article Heading

Maritz Loyalty Launches Twelve New Tools

Posted: 20/7/18

US customer relationship specialist Maritz Loyalty has launched a dozen new products using data and insights to support the development of customer loyalty programs. More

Article Heading

SimpleReach Launches Standardized Video Measure

Posted: 20/7/18

In New York, data cloud SimpleReach has launched an all-in-one video measurement platform, through which brands can track owned, publisher partner, and influencer video performance across all digital media using their own standardized metric definitions. More

Article Heading

MMR Opens in Brazil

Posted: 19/7/18

Oxford, UK-based sensory and consumer insight specialist MMR Research Worldwide has opened an office in Sao Paulo, Brazil, which will be led by Research Directors Ana Maria Almeida and Carlos Chiba (known as Cadu). More

Article Heading

Analysys Mason Buys AMI-Partners

Posted: 19/7/18

IT / telecoms insight specialist the Analysys Mason Group has acquired New York-based, ICT-focused global research and consulting firm AMI-Partners, for an undisclosed sum. More

Recent Appointments

Recent Appointments...

Touchstone Research

Posted: July 18 2018

In the US, consumer insights specialist Touchstone Research has appointed Beatrice Capestany as Senior Research Analyst, with a remit to conduct qual and quant studies, while overseeing the firm's research tech and methodologies, and its development of new tools and applications. More

IAB Singapore

Posted: July 18 2018

The Interactive Advertising Bureau (IAB) Singapore has elected comScore exec Joe Nguyen as Chair, while Dentsu Aegis Network marcoms director Laura Green-Wilkinson has been named Vice Chair. They join IAB Singapore CEO Miranda Dimopoulos to form the Executive Committee. More

Eyeview

Posted: July 18 2018

In the US, video ad technology platform Eyeview has appointed Shatay Trigére for the newly created role of Chief Client Officer, overseeing creative, client solutions and marketing. More

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20/7/18
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MR Events & Training Courses

MR Events and Training Courses

A selection of upcoming events & Training courses.

9th-10th Aug AMSRS 2018 National Conference - Australia
5th-6th Sep MRMW Europe 2018 - The Rise Of Digital Disruption - Sweden
23rd-26th Sep ESOMAR - Congress 2018 - Germany
10th-11th Oct QUAL360 Asia-Pacific 2018 - The Rise of Big Qual - Singapore
11th-15th Nov ESOMAR - FUSION 2018 (Big Data World + Global Qual) - Ireland
24th Oct Research & Results 2018 - Munich, Germany