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Trends, technologies, techniques... and thinkers
that are changing market research

More Than a Features Section

MRT takes the newer techniques and technologies in and around the market research industry one by one, and brings you news, jobs, features and directories for each. In 2018 the section is expanding and updating again: the online communities section has joined mobile and big data, and we hope to add more sectors soon.
Trends, Technologies + Techniques
Online Communities
& Custom Panels
Mobile Surveys and Monitoring
Data Mining,
Text Mining and BI Tools
Future Technologies
Summer 2018
Launched so far...
What's new on MRT...?

Daily updates for:

...Including DRNO articles, links to news items and features on external sites, and relevant jobs as they arise.
Thanks go to...
GreenBook - The Guide for Buyers of Marketing Research
mobile device

Online Communities & Custom Panels

Exclusive to MRT:
From the trenches - three takeaways from a food manufacturer after 5 years running a branded community - by Peter Shafer, Vice President, Digital Solutions at our sponsor, Toluna.

Bigger than MR... Why the Market Research Industry Must Wake Up and Embrace Dynamic Insight or Die, by Frédéric-Charles Petit, March 2018

From the Web: How Sky Bet uses its online community to get an in-depth understanding of its customer - read on the Vision Critical blog

mobile device


New for October 2018 Mobile ethnography and the curse of the 'over question'
'...instead of just sharing the moment, your participant is now distracted with five questions to answer during their shop'. Participants should be able to share their experiences as easily and as quickly as breathing, yet there's always pressure to ask more, says Further, the company behind the Tandem mobile solution. Read their summary and tips

August 2018: An Essential Guide to Mobile Ethnography 'In the new discipline, the participants themselves are the researchers, capable of documenting and sharing their lives via mobile phones and other portable devices' - read the complete Guide, from our sponsor, Further

The challenge

Big Data & BI

In the near future, Data Scientists will conduct their business very differently - argues writer Paramita Ghosh, with reference to a host of other articles and authorities. Read on web site

Big data beast Hortonworks trounces revenue forecasts / heading for profit? Read it on

Current Sectors...

The archive...

Warning: *Old* content. Feature articles could still be of interest, other sections not updated...
Web Traffic Monitoring   Web Traffic Monitoring     Neuromarketing & Eyetracking   Neuromarketing & Eyetracking     Segmentation and Modelling   Segmentation and Modelling
Outsourcing and Offshoring   Outsourcing and Offshoring     Presentation and Reporting Software   Presentation and Reporting Software     Online Panels   Online Panels
Gaming   Gaming     Social Media Monitoring   Social Media Monitoring     Behavioural and Ad Targeting   Behavioural Ad Targeting
Sample Providers   Sample Providers     DIY Survey Software   DIY Survey Software     Co-creation   Co-creation

Some of the above will get their own new-style sections in the next year - check back every now and then or watch DRNO for announcements :)