MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels


On these pages
you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Thurs Sep 20 2018)

Debenhams is launching what is claims is the UK's first (?) online beauty community Read more

...and says it aims to be Europe's largest. The community, which will have four 'conversation boards' for specific topics, 'compliments the existing digital portfolio - including, a mobile responsive site, social media channels and the brand's own blog - enabling users able to enjoy a cohesive and seamless cross-platform experience'. Richard Cristofoli, MD of Beauty and Marketing, says 'Beauty is a hugely engaging category where customers want to meet, talk and play with the latest products and brands'. Active members must enrol in the 1.3m-strong Debenhams Beauty Club loyalty scheme. Read it

Fuel Cycle has partnered with Remesh to integrate the latter's Audience Intelligence Platform into its community offering. Read more

The platform 'allows marketers and researchers to actively engage and understand up to 1,000 consumers at once on a much deeper level than surveys and a much larger scale than focus groups. The AI understands, analyzes, and segments all the responses in a matter of minutes... Researchers have access to automated deep-data dashboards that rank responses and segment them while sessions are running' Read it

The Value of Community Superusers... and other high-volume contributors Read more

You can spend a huge amount of time trying to treat your top members like royalty without realising it's hurting your community's value - says FeverBee's Richard Millington. Includes some very interesting stats and comments on which groups (by level of activity) send the most useful content. Read it


'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

Learned in the Trenches - summarizing the lessons from one company's enterprise Community journey
- Peter Shafer, Vice President, Digital Solutions at our sponsor, Toluna (MRT)

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

In the News...

Qualtrics and Kantar in Employee Experience Deal
In the US, Kantar and experience management solutions firm Qualtrics have expanded their partnership to provide employee experience insights. The deal combines Qualtrics' Employee Experience (EX) solution with consulting and expertise from Kantar TNS. More.
Maru/Matchbox Appoints Head of Syndicated
In Canada, MARU Group's consumer intelligence firm Maru/Matchbox has hired Kyle Davies as Head of Syndicated, as well as SVP in its Retail and Technology team. More.
Omnicom and GRYT in Patient Health Data Deal
In the US, marketing and healthcare communications group Omnicom has partnered with mobile-based cancer survivor community app GRYT Health, with the latter providing Omnicom's agencies with access to patient-generated health data. More.

View all related news items

Feature Archive / 2016-2017

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Insights Manager, Qualitative, Hong Kong (posted Sep 18th 2018)

Operations Panel and Community Manager, Yorkshire and the Humber (UK) (posted Sep 18th 2018)

Data Processing / Survey Programming Engineer, London (posted Sep 18th 2018)

Senior Research Analyst - Social Media Research, New York (posted Sep 14th 2018)

Account Director - Social Media Research, Chicago, IL, USA (posted Sep 14th 2018)

Market Research Consultant - Technology and CX, Melbourne, Aus (posted Sep 10th 2018)

Research Consultant - Insights Meets Technology, Melbourne, Aus (posted Sep 10th 2018)

Insights Manager, Online, Hong Kong (posted Sep 7th 2018)

Account Director - Social Media Research, Cincinnati, OH, USA (posted Aug 31st 2018)

Vice President - Social Media Research, New York (posted Aug 31st 2018)