MRT - The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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you'll find daily updates of DRNO news items relating to online communities (aka MROCs) and custom-built research panels; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.
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Today's selection of cuttings and submissions (updated Fri Apr 13 2018)

How LinkedIn uses Vision Critical's communities to inform product development. Read more

'As part of their Members First core value, LinkedIn, the world’s number one professional network, engages with 68,000 members through seven insight community programs to help drive strategic, member-centric product decisions'. Read it

Ask yourself, what do Pierce Brosnan, Morgan Freeman and Kevin Bacon have to do with banking? Read more

In our 'How we roll' series, we'll be showcasing how we integrate with our clients, what they use our technology for and the successes they've had. Georgina Clarke is a Director of the Financial Services team at IFF Research. Based in London, IFF uses Further's Together platform to manage their online Fintech Beacon community. Read it

How Many Members do you Need to Build a Million Dollar Online Community? Read more

In some ways, says FeverBee, it's true that '1. More members makes the community better; 2. Getting more members is a good use of time/resources; and 3. Getting more members improves the value of the community'. However, 'once you’ve reached critical mass, adding more members doesn’t help you build a million dollar community. What does help is getting the best out of the members you do have'. Read it

NEW & RECENT FEATURES

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

In with the Right Crowd?. Ask a thousand people, at a music festival, to guess the weight of a cow, and take the average, they'll get the wrong answer... getting the right people in your community is crucial, says Paul Twite - MD, Europe and MENA at our sponsor, Toluna (MRT)

Should Insight Communities be Branded or Unbranded? - Boston-based community specialist My-Take looks at how to decide - late Oct '17 (WEB )

3 lessons ... from Coca-Cola's global innovation community - from the Vision Critical blog, Oct '17 (WEB )

Keeping communities human by Kyle Kim-Hays, Toluna EVP Global Digital Marketing - published in Sept '17 (WEB)

In the News...

Maru Launches Panel Access Firm Maru/Blue
24/4/18
Tech-enabled insights group Maru has launched a business called Maru/Blue, dedicated to giving clients access to known respondents from market communities across Canada and North America. More.
System1 Reports on 'Disappointing Year'
18/4/18
UK-based market research and ad company System1 - formerly known as BrainJuicer - has described trading during 2017/18 as 'disappointing', with gross profit down 18% (17% in constant currency terms) to £22.2m. More.
System1 Reports on 'Disappointing Year'
18/4/18
UK-based market research and ad company System1 - formerly known as BrainJuicer - has described trading during 2017/18 as 'disappointing', with gross profit down 18% (17% in constant currency terms) to £22.2m. More.

View all related news items

Feature Archive / 2016-2017

Five Challenges to Overcome - for Successful Market Research Online Communities - by Lisa Boughton, on GreenBook Blog, April '17.

Current Jobs in this Sector

Quant Research Consultant, FMCG, Tech and Retail - Innovative Insight Consultancy, Central London (posted Apr 12th 2018)

SRE, Panels and Communities - FMCG / Retail / Hospitality Clients, Central London (posted Apr 9th 2018)

Quant Research Manager, Consumer and Brand Understanding - Online Communities, London (posted Apr 6th 2018)

Qual Associate Consultant, Strategic Insight - Online Communities, Central London (posted Apr 6th 2018)

Qualitative Associate Manager - Social Research, Singapore (posted Apr 6th 2018)

Commercial Director - Digital Research Services Agency, Central London (posted Apr 4th 2018)

Research Manager - Communities, London (posted Mar 27th 2018)

Market Research Consultant - Online Communities, Melbourne, Aus (posted Mar 26th 2018)

Research Analyst - Ipsos SMX, New York (posted Mar 22nd 2018)