Today's selection of cuttings and submissions (updated Fri Feb 16 2018)
A new study of global data from the Gallup World Poll with the mobile industry trade network GSMA, looks at the relationships between people's use of mobile phones and the internet on one hand, and their self-reported measures of happiness - which researchers refer to as subjective well-being (SWB) - on the other. Read it
Nielsen's SVOD figures suggest an audience of 15.8m viewers, nearly 11m of them adults 18-49, watched the premiere of Stranger Things 2 within three days of its launch. These exclude mobile device viewing (see next Inbox item) but are equivalent to live-plus-three day ratings data for traditional TV. Nielsen also says that 361,000 subscribers streamed the entire nine-episode season within 24 hours of its release. Read it
A month ago DRNO reported (http://www.mrweb.com/drno/news25211.htm) that Netflix had described Nielsen's new 'Subscription Video On Demand' (SVOD) content ratings' as 'not even close' to accurate, mostly because the service doesn't incorporate any data from content watched via mobile devices. Says an irate Yoni Heisler on mobile and consumer electronics news site BGR, 'Given how many hours of content people digest on mobile devices, Nielsen's methodology is embarrassingly incomplete and flawed from the very start. To this point, Netflix just a few days ago revealed that 67% of subscribers tend to watch content outside of their living rooms, which is to say outside of the realm of set-top boxes'. So there it is - Nielsen launches a service and a month later Netflix is beginning to give us stats it wouldn't before - kudos to the ratings giant :) Read it
Exploring the Use of Emojis in Qualitative Research - GreenBook blog, posted by Over the Shoulder
In Demand at IIeX 2017 EU - which technologies and techniques dominated the client meetings?
Mobile: Part but not All of the Answer - by Dave King of Confirmit.
Talk to the handset - MrWeb's Nick Thomas on the promise of passive data.
Why isn't everyone doing Mobile Research? - by Teresa Lynch.
The Next Great Thing or Just Hype? - Joy Liuzzo of InsightExpress on mobile today.
Mobile Advertising Makes a Move - Ed Kershaw of Nielsen on a new level of engagement.
How to make a Big Brand App not suck - Stephen King explains how not to make crApps.
Mobile Advertising Effectiveness - InsightExpress Director Joy Liuzzo presents a primer
Can't Keep Still - by Nielsen Mobile's European Director Edward Kershaw.
Fear The One Star - by Mob4Hire.com CEO, Stephen King.
Free Range Research - InsightExpress Director Joy Liuzzo on the wide open potential of mobile surveys.
SRE, Quant Ad Hoc - Lots of Exciting Sectors - Boutique Agency, Central London (posted Apr 6th 2018)
Research Manager - Cutting Edge Digital Agency, Central London (posted Apr 5th 2018)
Associate Director, Quant - Insight Consultancy - Media / Tech - Full-Time or Part-Time, Central London (posted Apr 4th 2018)
Qualitative Research Manager, Behavioural Insights / Real World Results, Shanghai, China (posted Mar 8th 2018)
Qualitative Project Director - Big Brand Insights, Hong Kong (posted Mar 8th 2018)
Qual Research Executive or Senior Research Executive, Public Sector, Central London (posted Feb 27th 2018)
Research Director, Major Fashion Client - Award-Winning Innovative Agency, Manchester (UK) (posted Feb 22nd 2018)
Research Manager - Digital / Social / Mobile - Leading Agency, Manchester (UK) (posted Feb 19th 2018)
Client Director - Disruptive Insights - Retail and Shopper, Sydney (posted Feb 1st 2018)
Research Director (International) - Innovative Quant and Qual Methods, Manchester (UK) (posted Jan 24th 2018)