MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring


On these pages
you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Thurs Sep 20 2018)

Streamr and Fysical partner to improve traffic modelling Read more

Blockchain-based data platform Streamr is partnering with location data exchange Fysical to improve traffic modelling using real-time aggregated location data. The firms will tap data from apps on ten million phones. Streamr has already worked with consulting firm Bold Native Advisors Ltd to build a traffic model of former Soviet republic Georgia using aggregated location data obtained from apps on iOS and Android phones. Read it

Tapfwd founders raise $9m for data matchmaking startup Wove Read more

The founders of mobile data exchange Tapfwd are 'pivoting their business from a mobile data marketplace to a matchmaking platform for marketers' - and now have $9 million in Series A funding with which to do it. Alex Wasserman and Eddie Siegel believe marketers have become increasingly disenchanted with third-party data. Wove acts as 'a neutral party to facilitate partnerships between like-minded brands with similar audiences looking for co-marketing opportunities or the ability to target each other's customers with ads for complementary products'. Wove will spend most of its funding on an engineer hiring spree, and invest heavily in building out the platform... Read it

USA and Canada Way Ahead in Migration to 5G, says GSMA Read more

The latest edition of the GSMA's flagship Mobile Economy series predicts there will be around 200 million 5G mobile connections in the USA and Canada by 2025, representing 49 per cent of the projected total market by that point. The region is migrating to 5G at a much faster rate than comparable markets in Europe and Asia, the report says. Read it

RECENT FEATURES from around the industry...

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

NEW for August: An Essential Guide to Mobile Ethnography. Traditional ethnographers... are often social anthropologists and psychologists, who enter the 'habitat' they want to study, documenting their observations using film and audio recording, as well as pen and paper. In the new discipline, the participants themselves are the researchers, capable of documenting and sharing their lives via mobile phones and other portable devices. Download the complete Guide from Further (WEB ).

Maximizing Mobile Study Effectiveness - smaller grids and shorter, well-targeted questionnaires... Toluna's Nathan Wimble writes on the GreenBook Blog (WEB )

In the News...

ARF Names First Female Chair
In the US, the Advertising Research Foundation has named Levi Strauss exec Barbara Murrer as Chairperson of its Board. She is the first female marketer to hold the position in the ARF's 82-year history and the first person to be based on the West Coast. More.
Ipsos Hires SSI's Zotter as Chief Technology Officer
Ipsos has appointed David Zotter, a veteran of senior tech roles at Greenfield Online, GfK and most recently SSI, as its Chief Technology Officer. More.
comScore Canada Leader Steps Down
Brent Bernie, General Manager of comScore Canada, will be leaving the company on January 1st 2019 after eighteen years, and will be replaced by Bryan Segal, currently VP of Sales. More.

View all related news items

Current Jobs in this Sector

Business Development / Sales - Market Research, London (posted Sep 18th 2018)

Account Manager, Mobile Tech - Market Research Agency, London (posted Sep 17th 2018)

Account Manager / Sales - Mobile / Ad Research - Global Insight Agency, London (posted Sep 10th 2018)

Scripter / Programmer - Mobile Research, London (posted Sep 10th 2018)

Account Manager - Mobile Surveys, London (posted Sep 10th 2018)

User Experience Designer, Oldsmar, FL, USA (posted Sep 7th 2018)

Research Executive, Quant Ad Hoc - Lots of Exciting Sectors - Boutique Agency, Central London (posted Sep 6th 2018)

Account Manager - Market Research Agency, London (posted Sep 4th 2018)

Research Executive (Digital Qual) - Brand Strategy and Marketing, London (posted Sep 3rd 2018)

Market Research Manager, Melbourne, Aus (posted Aug 31st 2018)