MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

On these pages
you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.

Today's selection of cuttings and submissions (updated Fri Jul 20 2018)

How Further's new Tandem mobile research tool is being used, and stats on the results so far Read more

Launched in March 2018, it's being used by researchers, strategists and creative people from brands and agencies that are keen to explore significant moments in people's lives. Once the research is underway participants have been completing over 95% of all the activities and questions asked. Read it

Languages and White Label options for Tandem Read more

UK-based Further has added support for French, Spanish and Italian to its Tandem mobile research platform, and added 'easy' white label / customisation features. Read it

What is TV? Takeaways from the TV of Tomorrow Show Read more

Verto CEO Hannu Verkasalo - 'not a big fan of using the word TV' - believes that 'Companies like ComScore, Hitwise, Nielsen, and Netratings were able to develop some basic metrics like page views, but the technologies and methodology they developed cannot keep up with today's digital, cross-device consumer behaviors'. Read it

RECENT FEATURES from around the industry...

Exploring the Use of Emojis in Qualitative Research - GreenBook blog, posted by Over the Shoulder

In Demand at IIeX 2017 EU - which technologies and techniques dominated the client meetings?

In the News...

SimpleReach Launches Standardized Video Measure
In New York, data cloud SimpleReach has launched an all-in-one video measurement platform, through which brands can track owned, publisher partner, and influencer video performance across all digital media using their own standardized metric definitions. More.
Uber Hires First Privacy and Data Protection Leaders
Taxi app Uber has hired Intel's former privacy and security legal practice leader Ruby Zefo as its first Chief Privacy Officer (CPO), and former Tom Tom VP Privacy & Security Simon Hania as Data Protection Officer (DPO). More.
Amobee Wins Bid to Buy Videology Assets
Mobile ad targeting firm Amobee has won a court-supervised auction to buy certain assets from TV and online ad targeting specialist Videology for approximately $101m. More.

View all related news items

Feature Archive / 2012-2017

Mobile: Part but not All of the Answer - by Dave King of Confirmit.

Talk to the handset - MrWeb's Nick Thomas on the promise of passive data.

Why isn't everyone doing Mobile Research? - by Teresa Lynch.

The Next Great Thing or Just Hype? - Joy Liuzzo of InsightExpress on mobile today.

Mobile Advertising Makes a Move - Ed Kershaw of Nielsen on a new level of engagement.

How to make a Big Brand App not suck - Stephen King explains how not to make crApps.

Mobile Advertising Effectiveness - InsightExpress Director Joy Liuzzo presents a primer

Can't Keep Still - by Nielsen Mobile's European Director Edward Kershaw.

Fear The One Star - by CEO, Stephen King.

Free Range Research - InsightExpress Director Joy Liuzzo on the wide open potential of mobile surveys.

Current Jobs in this Sector

Manager, Product Leadership, New York (posted Jul 9th 2018)

Graduate Operations Executive - Mobile Research, London (posted Jul 4th 2018)

Qualitative Researcher - Insight Boutique, Central London (posted Jul 3rd 2018)

Research Manager - Cutting Edge Digital Agency, Central London (posted Jun 29th 2018)

Team Leader - Mobile and Online Research, Sydney (posted Jun 29th 2018)

Account Manager - Advertising Effectiveness - Digital Research Agency, Central London (posted Jun 25th 2018)

Quant Research Manager - Mobile Research - Cutting-Edge MR Agency, Central London (posted Jun 25th 2018)

Quant Research Manager - Digital and Mobile Research, London (posted Jun 18th 2018)

Client Services Manager - Mobile Research, London (posted May 29th 2018)

Senior Research Analyst (Ipsos Behavioral Data Group) - Ipsos Connect, New York (posted May 15th 2018)