MRT - The Trends & Technology Section of MrWeb

Mobile Surveys & Monitoring

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you'll find daily updates of DRNO news items relating to mobile survey technology and mobile usage data; relevant cuttings of other news from around the Web; selected feature articles from our sponsor, other contributors and from other sites that have impressed us; and MR jobs with a focus in this area. Feedback always gratefully received!.
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Today's selection of cuttings and submissions (updated Thurs Oct 18 2018)

Internet, social media use and device ownership in the US have plateaued Read more

...over the last two years, according to the Pew Research Center. Social media sits at 69% in 2018, as it did in 2016, cellphone at 95% (NB not all of these are smartphones), and Internet usage at 88-9%. However this slightly masks other trends towards the technologies - for example the proportion who are 'smartphone only Internet users' has risen from 12% to 20% in that time. Read it

Sub-Saharan Africa is the world's fastest-growing mobile region Read more

According to a GSMA survey. The region - including 37 countries ranging from South Africa and Nigeria, to Angola, Cameroon, and Mali - has led the world in mobile take-up growth in the past few years, 'though a range of issues now threaten that momentum. Three-quarters of the population (747m people) have a SIM connection, but mobile subscriber penetration is just 44 percent, well behind a global average of 66 percent. Read it

In-store tech usage - including those who don't... Read more

As part of a multi-country study of shopping habits published this summer, YouGov examined the retail preferences of 2,700 respondents. The study revealed that almost one in five affluent US consumers avoid technology usage while in store. Plus some other top lines from the study. Read it

RECENT FEATURES from around the industry...

'MRT' indicates exclusive to this section; 'WEB' indicates links to other items of interest from the Web - external sites

NEW for October: Mobile ethnography and the curse of the 'over question'. '...instead of just sharing the moment, your participant is now distracted with five questions to answer during their shop'. Participants should be able to share their experiences as easily and as quickly as breathing, says Further - yet there's always pressure to ask more. Read on for tips on coping with this. (WEB).


An Essential Guide to Mobile Ethnography. Traditional ethnographers... are often social anthropologists and psychologists, who enter the 'habitat' they want to study, documenting their observations using film and audio recording, as well as pen and paper. In the new discipline, the participants themselves are the researchers, capable of documenting and sharing their lives via mobile phones and other portable devices. Download the complete Guide from Further (WEB).


Maximizing Mobile Study Effectiveness - smaller grids and shorter, well-targeted questionnaires... Toluna's Nathan Wimble writes on the GreenBook Blog (WEB)

In the News...

Comscore Hires Global Marketing Head
14/12/18
In the US, media measurement and analytics company Comscore has appointed Brittany Slattery as Global Head of Marketing. More.
WPP Hires First Chief Marketing and Growth Officer
14/12/18
WPP has hired long-time Digitas exec Laurent Ezekiel for a newly created role, Chief Marketing and Growth Officer, as part of its recently announced three-year turnaround plan. More.
UKOM Appoints New Chair
14/12/18
UKOM, the cross-industry organisation set up to oversee the measurement of online audiences, has appointed Iain Jacob as Chair, succeeding Douglas McArthur who is stepping down after nine years. Jacobs will take up the post at the end of March. More.

View all related news items

Current Jobs in this Sector

Senior Account Manager - Real-Time Customer Insights, Sydney (posted Dec 6th 2018)

Research Exec / SRE, Quant - Advertising and Brand - Next Generation Agency, Central London (posted Dec 6th 2018)

Senior Analyst, Consumer Insights, Canary Wharf, London (posted Dec 3rd 2018)

Senior Market Research Account Executive, Sydney (posted Nov 30th 2018)

Director - UX, San Francisco, CA, USA (posted Nov 28th 2018)

UX Visual Designer, Chicago, IL, USA (posted Nov 21st 2018)

Project Manager - Real-Time Customer Insights, Sydney (posted Nov 9th 2018)

Research Manager, Quant - Insight Consultancy - Retail and Consumer Tech, Central London (posted Nov 1st 2018)

Qual Associate Director - Global Culture / Film / Ethnography, London (posted Oct 30th 2018)

Qual Research Manager - Online Communities / Mobile - International, London (posted Oct 29th 2018)